Global Operational Analytics Market

Operational analysis is defined as an innovative technology that enables organizations to reduce fraud and risk, improve profitability, increase revenue by reducing costs, and increase additional transactions. It is an interpretation of several disciplines that support the continuous flow of initial analytical discovery to the integration of predictive analytics into various business functions such as machines, operations, and applications.

The increasing need for process and operations optimization and control is considered as a key factor that is expected to drive the growth of the global Operational Analysis market during the forecast period. In addition, the emphasis on competitive intelligence will positively influence the growth of the market. In addition, increasing adoption of advanced data management strategies is expected to fuel the growth of the global Operational Analytics market. Moreover, the increasing adoption of clod-based technology will significantly boost the growth of the global operational analysis market during this forecast timeline. In addition, the increasing use of mobile devices and increasing number of data centers to collect internal data to analyze the performance of the marketing department which were expected to propel the growth of the global operational analysis market.

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Organizational change and complex analytical processes may hamper the growth of the global Operational Analysis Market during this period.

Market segmentation

The global operational analysis market is segmented into types such as software and services, by business function such as marketing, sales, IT, finance, human resources, and others, by application such as management risk, asset maintenance, customer management, fraud detection, supply chain management and others. Further, the market is segmented into end-use industries such as manufacturing, public sectors, retail, transportation, information technology and telecommunications, etc.

Further, the global Operational Analysis market is segmented into five regions such as North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa.

Key market players

Various key players are discussed in this report such as IBM Corporation, SAP SE, SAS Institute, Inc., Microsoft Corporation, Oracle Corporation, Alteryx, Inc., Cloudera, Inc., Bentley Systems, Inc., Splunk, Inc., Hewlett -Packard Enterprise, etc.

Market taxonomy

By type

By commercial function

  • Marketing
  • Sales
  • HE
  • Finance
  • Human resource
  • Other

By application

  • Risk management
  • Asset maintenance
  • Customer management
  • Fraud detection
  • Supply chain management
  • Other

By end-use industries

  • Manufacturing
  • Public sectors
  • Retail
  • Transport
  • IT and telecommunications
  • Other

By region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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Contact information:

Vishal Thakur

Research support specialist

QualiKet research

6060 N Central Expy # 500, TX 75204, United States

[email protected]


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