In 2015, Danny Martin co-founded Geekletes, a DeSoto-based esports development company that has helped gamers go pro. But when the COVID-19 pandemic struck, the CEO saw an opportunity to turn his business into a full online hub.

EDUCATION
Learning and learning player

Danny martin

What has emerged is Esposure, a STEM.org accredited platform for gamers, students, and entrepreneurs to learn more about the esports business. The pivot meant the team would focus more on supporting all aspects of esports education, while also providing support to professionals.

Esposure now sits at the intersection of esports and community: its “learn and win” model includes masterclasses, enrichment programs and resources for players of all skill levels. The customizable platform allows students to take their own curriculum in a self-study or instructor-led format, and be part of groups with chat and video capabilities.

But it’s also a common way for esports users to connect in an emerging industry and a rite of passage for a growing user base.

“With shelter-in-place orders instituted across the country earlier this year, we knew it was time to refocus our energy on esports education and redoubled our efforts to support the gaming community. competitive with an online education used to develop their careers during this time, ”Martin said previously.

“We have always had a well-balanced approach to STEM education, e-sports and competitive games and with this shift in focus we were able to prioritize the growth and development of online education, and it opened so many new doors for us. “

One of these newly opened doors is inside Southern Methodist University in Dallas.

It was recently announced that Martin will put his industry expertise to work for the school this year through a new online course in Esports Business Management. The esports expert will contribute to program and instruction based on team organization, management and recruitment, with a particular focus on career development.

The virtual program, which includes one hour of group lessons and three hours of self-paced work per week, began on March 15. Martin hopes he will accelerate his mission of giving 20,000 young adults an esports education by 2025.

“Looking back on my journey so far and thinking about my goals for the future, I am extremely grateful to my mentors – past, present and future,” Martin said in a press release. “Participating as an instructor in this course is just one way I hope to take it forward and give individuals the skills to forge their own path in esports. “

Martin was featured in Dallas innovates Future 50 in Dallas-Fort Worth in the 2021 edition of our annual magazine.

A version of this story originally appeared in Dallas Innovates 2021: The Resilience Issue.


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Our fourth annual magazine, Dallas innovates 2021: the question of resilience, emphasizes Dallas-Fort Worth as a hub of innovation. The collective strength of the Dallas-Fort Worth innovation and intellectual capital ecosystem is a force to be reckoned with.

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